Compelling Designs.com - Where To Start

Where To Start

There are several considerations when you are looking to start your own web site on the world wide web, the main things which you will need to consider are listed below.

Fees and charges:

(N.B. Not all of these may be relevant to the particular type of web site you are wanting to create)

Domain Name Registration
Internet Hosting fee (monthly fee)
Online payment sytem
SSL (Secure Sockets Layer) used on pages you wish to be secure
Web Designer
Search Engine Optimization

Factors in creating a successful website:

Usability

In order to make a succesful website, you need to ensure that your site is accessible by all potential customers. In order to do this, you need to ensure that your pages will be able to be easily viewed by people using different screen resolutions and also people using different methods of accessing your website, e.g. PDAs, Mobile phones and other internet accessible devices.

Another important part of usability is making your pages easy to navigate and easy to read by making menu items clear, concise and by not using colours and backgrounds that make your text difficult to read.

Traffic

Now that you have gone to the trouble of spending your money to create a professional website you need to get people to start viewing it.

The main way that you will achieve this is by a mix of online and traditional marketing. Your online marketing should consist of Search Engine Optimization, email newsletters, posting in the appropriate forums and banner ads, depending on your budget. Your traditional marketing should involve updating your business cards, letterhead and brochures to accomodate your web site address and email address.

The majority of your traffic will come from the major search engines, e.g. Google, Yahoo, NineMSN and Sensis.

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